Privacy policy

1. Who we are

This Privacy Policy explains how Anantrix Technologies LLP (“Anantrix Technologies”, “we”, “us”, “our”), with its registered office at 601, Gokul Bright Bhoomi, Opposite Maxus Mall, 150 Feet Road, Bhayandar West, Thane, Maharashtra 401106, India, collects, uses, shares and protects personal data when you use the Connect mobile application for Android and iOS (the “App”), its related services, and this website (together, the “Services”).

For the purposes of the Digital Personal Data Protection Act, 2023 (“DPDP Act”), Anantrix Technologies is the Data Fiduciary for personal data processed through the Services. By using the Services you agree to this policy. If you do not agree, please do not use the Services.

2. Information we collect

We collect only the information needed to provide and improve the Services.

Category	What it includes	Why we need it
Account information	Mobile phone number, username, display name, and profile photo (optional).	To create and secure your account, verify your number by one-time password (OTP), and identify you to people you chat with.
Messages and media	Text messages, photos, documents and product cards you send or receive, and broadcasts you send.	To deliver your messages and broadcasts and show your chat history across sessions.
Contacts (with permission)	Names and phone numbers from your device address book, only if you grant access.	To show which of your contacts use Connect, start chats, and build broadcast lists. You can deny or withdraw this permission at any time in your device settings.
Store and product information	Store name, category, tagline, logo, product names, descriptions, prices, photos, collections and availability.	To publish your store in the Connect marketplace. This information is public — see section 6.
Location (optional, with permission)	Approximate or precise location when you choose to use it, and the address derived from it.	To help you fill in your store's address or locality. We do not track your location in the background.
Camera and photos (with permission)	Photos you take or choose from your gallery.	To let you upload a profile photo, store logo, product images or chat media. We only access the images you select.
Device and technical data	Device model, operating system, app version, language, push-notification token, IP address, and diagnostic logs.	To send notifications, keep the Services secure, prevent abuse, and fix bugs.
Usage data	Features used, screens viewed, and actions such as store views and enquiries.	To understand how the Services are used, show sellers basic store analytics, and improve the App.
Subscription and payment data	Plan, transaction ID, amount, status and dates. Card, UPI and bank details are entered directly with our payment provider.	To process subscriptions, provide invoices, and handle refunds. We do not store your full card or bank details.
Support communications	Emails or messages you send us and any information you include.	To answer your questions and resolve complaints.

Biometric authentication (fingerprint or Face ID) used for App Lock is handled entirely by your device's operating system. We never receive or store your biometric data.

3. How we use your information

Provide, operate and maintain the Services, including chat, broadcasts, stores and the marketplace.
Verify your phone number and keep your account secure.
Send service notifications such as new messages and enquiries.
Process subscriptions and payments.
Detect, investigate and prevent spam, fraud, abuse and violations of our Terms of Service.
Analyse usage in aggregate to improve performance, reliability and features.
Respond to support requests and grievances.
Comply with legal obligations and lawful requests from authorities.

4. Consent and legal basis

We process your personal data on the basis of the consent you give when you create an account and when you grant specific device permissions, and for legitimate uses permitted under the DPDP Act — for example, to comply with law or to respond to a request you made.

You may withdraw consent at any time by changing permissions in your device settings, deleting your account, or contacting us. Withdrawing consent does not affect processing that took place before withdrawal, and some features may stop working.

We do not sell your personal data, and we do not share it with third parties for advertising. We do not use your data to track you across other companies' apps or websites. We share data only as described below:

Other users. People you chat with see your username, display name, profile photo and the messages you send them. Recipients of a broadcast see the broadcast message.
Service providers who process data on our behalf under contract and only for the purposes above:
- Amazon Web Services (cloud hosting, database and file storage);
- Google Firebase (push notifications and app configuration);
- MSG91 (delivery of OTP text messages);
- Razorpay (payment processing for subscriptions).
Legal and safety. When required by law, court order or a lawful request from a government authority, or when necessary to protect the rights, property or safety of our users, the public or Anantrix Technologies.
Business transfers. If Anantrix Technologies is involved in a merger, acquisition or sale of assets, your data may be transferred subject to this policy.

6. Public store content

If you create a store, your store name, category, tagline, logo, location you choose to display, products, prices, photos and collections are publicly visible to all Connect users in the marketplace and to anyone you share a store or product link with. Do not include personal information in your store that you do not want to be public. You can edit, hide or delete products, or delete your store, at any time.

7. How long we keep data

We keep personal data only as long as needed for the purposes described in this policy:

Account, store and message data — for as long as your account is active.
OTP codes — a few minutes, after which they expire automatically.
Diagnostic and security logs — typically up to 90 days.
Payment and invoice records — as long as required under Indian tax and accounting laws.

When you delete your account we delete or anonymise your personal data within 30 days, except where we must keep it longer to comply with law, resolve disputes or enforce our agreements. Messages you already sent may remain visible to their recipients.

8. Security

We protect your data with industry-standard safeguards, including encryption in transit (HTTPS/TLS), token-based authentication, access controls that limit staff access to what is necessary, and secure cloud infrastructure. No method of transmission or storage is completely secure, but we work to protect your data and will notify you and the relevant authorities of a personal data breach as required by law.

9. Your rights and choices

Subject to applicable law, you have the right to:

access a summary of the personal data we hold about you and how it is processed;
correct, complete or update inaccurate data — most of it directly in the App;
erase your data by deleting your account;
withdraw consent you have given;
nominate another person to exercise your rights in the event of death or incapacity;
raise a grievance with us and, if unresolved, with the Data Protection Board of India.

To exercise these rights, email privacy@anantrixtechnologies.com from, or mentioning, the phone number registered with your account. We may need to verify your identity before acting on a request.

10. Deleting your account

You can delete your account at any time from within the App, or by request. Step-by-step instructions are available on our Delete your account page.

11. Children

The Services are intended for users aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, contact us and we will delete it.

12. Where your data is stored

Your data is stored on servers operated by our cloud providers. Some service providers may process data outside India. Where this happens, we take steps to ensure your data receives a level of protection consistent with this policy and Indian law.

13. Changes to this policy

We may update this policy from time to time. We will post the updated version on this page with a new “Last updated” date and, for material changes, notify you in the App. Continued use of the Services after changes take effect means you accept the updated policy.

14. Contact and grievance officer

For questions about this policy or your personal data, contact:

Anantrix Technologies LLP
601, Gokul Bright Bhoomi, Opposite Maxus Mall, 150 Feet Road, Bhayandar West, Thane, Maharashtra 401106, India
Email: privacy@anantrixtechnologies.com

Grievance Officer: Grievance Officer Name
Email: grievance@anantrixtechnologies.com
We acknowledge grievances within 24 hours and aim to resolve them within 15 days.